Word of Mouth Marketing

ABOUT

Birddog Marketing is a Genesis startup business dedicated to an old fashioned method of advertising while using new technologies to achieve our goals. The old fashioned advertising is called Bird Dogging, a form of word of mouth advertising,(that's what the WOM means in the name) hence our company name. When a salesman goes out in public and returns with a new customer to a business, say a car sales lot, for instance, the act of bringing that customer back to the car sales lot is called Bird Dogging. We intend to sign up drivers at taxi companies and ride-share companies and using their expertise about the area where they drive and the time they have is one-on-one with their riders to sell that rider on a given business that meets the needs of the customer. Then once he or she knows what the rider is needing let's say a pizza and beer brewpub, the driver will use his expertise and guide that rider to a local brewpub that he or she knows to be a great one. The customer will have to scan a QR code on the business card (conveniently placed in an apron covering the back of the front seats) which corresponds to the name of the pizza restaurant. The act of scanning the QR code will (if the rider agrees) enable location tracking and send a message to the driver, the restaurateur, and Birddog when the rider enters the facility. This will complete the contract with the restaurateur and automatically charge his/her debit card for the agreed amount and put a share of those funds into the drivers' account, Birddog's account, and the salesman's account who set up the restaurant in the first place.  The customer gets a great place to eat and any special marketing item given by the restaurant, the restaurant gets a new customer, while the driver, salesman, and Birddog all get a payday. Everybody wins.